Grow your company and help new customers find you with SEO from Prairie Giraffe.
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How Does Search Engine Optimization Help My Business?
Search Engine Optimization or SEO helps your business by helping your site show higher on search engine result pages.
The closer to the first result on Google the more likely people are to click through to your website. The more people you can get visiting your website, the more chances you have to sell your products and services.
By putting in the work to rank your company’s website higher on search engine results your website will be much more likely to be clicked on by your next customer.
Wait…Won’t This All Happen On Its Own?
Unfortunately, it’s very rare for your website to rank for the first result, or even on the first page in a lot of cases, on search engines like Google or Bing, without doing the work (creating content, gaining links, ensuring your site structure is optimized) of Search Engine Optimization.
If you’re not doing the work to get your website to rank higher on search results, how do you expect your next customer to find you?
SEO or Search Engine Optimization can be confusing. We make it simple by providing you with straightforward pathways to guide your company's website to success.
Not every business is the same. We offer 3 different SEO pathways to suit your specific needs.
We identify keywords that are important to your business. We also look for keywords that you may not have thought of before or that are opportunities for “quick wins” with low competition.
Each month we create up to 2500 words of content for your website. Depending on article length you will average between 1-3 blog posts per month. These will then be added to your blog for indexing by Google and reading by your website users.
It’s not just what you say, it’s how you say it. We make sure your keywords are where they need to be. We don’t just stuff keywords onto your website. Our goal is to create content your customers will actually read.
Link Building Pathway
Links to your site (backlinks) are an important part of helping your site rank well on search results. Getting backlinks can be complicated, but we make it simple.
We determine what links are valuable for your website and what links you already have.
With good grasp on your industry and niche, we set to work building links from relevant websites to your content. Our goal is to build 5–10 backlinks per month, but that number is based on a 3 month average.
We look for links that are broken. We also look for links that are negatively affecting your position on search results and work to either remove or “disavow” them.
We look for opportunities to improve your website’s infrastructure. Those opportunities are then compiled into a list for our staff to go to work on improving each month.
Copy and content is what search engines read. If it’s not properly optimized search engines can’t quite tell where to rank you. We identify issues with your copy’s structure and content and then go to work optimizing it.
The order of elements and calls to action are important to making sure your website converts users into customers. We look for opportunities to improve your conversions.