Blog And Free Resources

Articles and Free Stuff To Help You Stay Educated and Grow Your Business

Creating Buyer Personas for Inbound Marketing

By Kellee Carroll on December 17, 2017

Imagine sitting down at your computer and writing. You write an amazing how to blog post. It's just the right length, you address a problem with directional drilling, you identify the underlying cause of this particular issue with directional drilling, and you provide a solution to solve this problem. The solution sells for $150,000, which […]

What Is Inbound Marketing Lead Generation?

By Kellee Carroll on December 16, 2017

You’ve experienced this before. You sit down to watch a movie or any other night time relaxing activity, and the phone rings. Someone on the other end butchers your name and then starts to lay down the most robotic sales pitch ever to be uttered in the western world. This is the worst. I […]

HTTPS vs HTTP Why Your Website Needs an SSL

By Kellee Carroll on December 14, 2017

Secured vs Unsecured This is an oversimplification, but to get us started. If your site has HTTPS in front of your URL, then your website has an SSL/TSL certificate and the traffic between your server and the end-users browser is encrypted. If your address starts with HTTP, then it is not. Here is a […]

Content Marketing Fundamentals

By Kellee Carroll on November 20, 2017

Creating content for Social Media Creating content for Social Media with the purpose of marketing your product or business? Here are a few fundamentals... First thing's first. You need a Marketing Content Strategy. Just posting willy-nilly without a plan isn't effective and doesn't help you accomplish your goals. A little bit of planning will help […]

Social Media and Your Employees

By Kellee Carroll on November 10, 2017

Social Media and Your Employees Do you have a Social Media Policy for your employees? If you don’t, now is the time to get one. Don’t react and scramble to fix a bad situation, prepare and protect your online reputation through a simple employee Social Media Policy. When it comes to thinking of a […]

Using Social Media to connect to your community

By Kellee Carroll on October 23, 2017

Connecting to the community around you. If you own a local business where the majority of your customers are located in one area you should be using Social Media to connect to the community around you. Making yourself a part of your community is simple and easy. If you live in the community you […]

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