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Blog And Free Resources

Articles and Free Stuff To Help You Stay Educated and Grow Your Business

Best Practices for Google Shopping Feed Optimization

By Kellee Carroll on February 11, 2021
With the advent of e-commerce in the past few days, hundreds of businesses take up their business online. Be it an age-old business or a new small business looking to operate only online, and numerous people sign up online to tap the increasing demand for online shopping.  Therefore, it is pertinent to stand apart from […]
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What SEO Is And How It Helps Your Business

By kellee-carroll on October 6, 2020
What is SEO? Search Engine Optimization or SEO is the process of optimizing your website so search engines can understand what it is you do, and rank you accordingly. SEO describes a wide range of skills and services that are required to do things like Create Content, Build Links from other websites to your own, […]
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Why Local SEO Matters To Your Business In 2020

By kellee-carroll on August 11, 2020
The last time you searched Google for a florist or coffee shop you probably ended up visiting somewhere nearby. You are not alone. In fact, 72% of people who perform a local search will visit a business that is within five miles of their current location. (1) At a time when almost everyone has a […]
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PPC vs SEO - What's the difference and why both are important

By Kellee Carroll on May 22, 2020
What's the difference between SEO and PPC? Your website is all set up and running. You list your services, products, and all the reasons your potential customers should be using you over your competitors. You launch and wait, no one comes or the ones that do bounce off your page (or leave quickly without converting). […]
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Online Reviews: An Integral Part of Your Marketing Strategy

By Kellee Carroll on April 29, 2020
"Fans are vanity and sales are sanity." These are the words of Lori Taylor who clearly understands how any business thrives in today’s market - by increasing sales. That said, in digital marketing sometimes businesses think the fight is for more fans or more engagement, even more clicks or views are what lead to success. […]
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Does your company have a COVID-19 advisory notice on your website?

By Kellee Carroll on March 17, 2020
Who needs an advisory notice. Why you should be posting your notice and policy. Examples of advisory notices and announcements. Where you should post your notice.   These are crazy times. People are scared, the stock market has tanked and there is no toilet paper anywhere. But despite there being no tp, you still have […]
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