Blog And Free Resources

Why Local SEO Matters To Your Business In 2020

The last time you searched Google for a florist or coffee shop you probably ended up visiting somewhere nearby. You are not alone. In fact, 72% of people who perform a local search will visit a business that is within five miles of their current location. (1) At a time when almost everyone has a

Why you need Managed WordPress Hosting

If you have a WordPress website or are thinking about creating a website you have probably run across the term Managed WordPress Hosting. You may have noticed it seems to cost significantly more with little explanation. We wanted to expound on the difference and which one you should probably choose. Most of the low end hosting you

PPC vs SEO – What’s the difference and why both are important

What’s the difference between SEO and PPC? Your website is all set up and running. You list your services, products, and all the reasons your potential customers should be using you over your competitors. You launch and wait, no one comes or the ones that do bounce off your page (or leave quickly without converting).

Online Reviews: An Integral Part of Your Marketing Strategy

“Fans are vanity and sales are sanity.” These are the words of Lori Taylor who clearly understands how any business thrives in today’s market – by increasing sales. That said, in digital marketing sometimes businesses think the fight is for more fans or more engagement, even more clicks or views are what lead to success.

Does your company have a COVID-19 advisory notice on your website?

Who needs an advisory notice. Why you should be posting your notice and policy. Examples of advisory notices and announcements. Where you should post your notice.   These are crazy times. People are scared, the stock market has tanked and there is no toilet paper anywhere. But despite there being no tp, you still have

Should I list my company on Yelp or other listing websites?

Should I list my business on Yelp?   Yes, Yes You Should… Your goal should be to be as easy to find as possible. So adding your listing to Yelp is a free and easy way to add a citation and increase the chances your business will be found. But there are other reasons as

Do you really deserve to be at the top of Google?

How long will it take me to get to the top of Google? I get asked this question pretty regularly, and the answer is, it’s complicated. But let me counter with another question… What are you doing to deserve being at the top of Google?   Are you doing what it takes? SEO (search engine

How to use Hashtags to Promote Your Local Business and Events

What is a Hashtag? You may have seen and heard the term hashtag. But, what is it? Why does it matter? A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #InboundHour and #ChocolateLovers are both hashtags. -Hubspot So you see it’s simple,

How to Use Social Media at Trade Shows and Events

You’ve paid your fee’s, rented your tables, you’re purchasing your SWAG, and all your marketing signage is being cranked out by the local print shop. You might think you have all your bases covered, but what is going to drive people to your booth? Is this an “if you build it, they will come” situation?

Free Resources

Free Guide To PPC