Do you have a Social Media Policy for your employees? If you don’t, now is the time to get one. Don’t react and scramble to fix a bad situation, prepare and protect your online reputation through a simple employee Social Media Policy.
When it comes to thinking of a Social Media Policy for your company there are two types of policies that you want to consider. One for employees posting/managing as your company on your various channels and one for your employee's personal Social Media activity. Let's talk about the about the employees posting/managing your business on various channels first.
As with any contract/policy consult your legal team.
As your business grows chances are you don't have time anymore to manage your business and your social media accounts. If you have a team you need to delegate some of those social media responsibilities to trusted staff (or a trusted contractor, like Prairie Giraffe ;)).
First and foremost you should limit the number of people that have access to your business social login information to a few trusted individuals. These should be limited to people who understand your brand and your company’s social media goals. It's also wise to set up policies to make sure you and your staff are on the same page.
We will post on defining roles and responsibilities of Social Media management in your company in a future post.
As far as employees Personal Social Media Policy you have the opportunity to set boundaries and expectations and more importantly empower employees to be ambassadors for your business. Employees need to realize in the digital age we live in they represent themselves 24/7 online and well into the future. As an employee of your company they now also represent your brand all the time. Here are a few simple do’s and don’ts for employees on social media.
Social Media is an ever-changing platform and your policies should be reviewed and updated as it changes. We hope this has given you an idea of where to start.