Yes, Yes You Should...
Your goal should be to be as easy to find as possible. So adding your listing to Yelp is a free and easy way to add a citation and increase the chances your business will be found.
For one, Apple Maps relies heavily on Yelp for local business information. So for those Apple and iPhone users who actually use Apple Maps, you need to have a strong Yelp profile to show up on Apple Maps as more than just another name on the list. Apple Maps will also pull reviews from Yelp to display. Like how Google does on Google Maps from your Google My Business listing.
While this may be true, and Yelp isn't all the rage like it used to be with the rise of Google Maps and My Business. It's still one of the main sources for reviews and local business information on the internet.
Yelp tends to be especially popular in areas with a dense population more so than rural communities because it relies on large numbers of users to be truly valuable. But, even if you don't live in downtown Houston, you can still benefit from showing up on the listing app. Being verified on Yelp helps provide social proof. Proving that you are more than a fly-by-night business who can help your clients and solve a problem.
If you are in an area where there is a lot of reliance on Yelp. Then commit to completing your profile and even run a few ads on Yelp and have them promote your listing. Keep an eye on your analytics and watch for ROI. Make sure you're making a profit and if you are, keep going, promoting your profile and running ads.
So, yes, you should get a Yelp profile and fill it out the best you can, add your location, contact info, and images of your business and your staff working. But don't stop there. Look for other business listing citation services that can help increase the chances of you being found online.
Here are a few you should also consider:
If business citations and local SEO are just too much work to learn and seem overwhelming, contact us and we can get your business listed on many local citation services for a low flat fee.