Category: Small Business

December 20, 2017
5 Reasons Your Business Needs a Social Media Manager

Have you ever gone to your favorite bagel shop’s Facebook page expecting a lively page wishing you a happy (insert holiday 🙂 and maybe some specials, a few posts on how to prepare your favorite bagel from home, and other useful info? Only to find a ghost town. It’s disappointing. Today we even expect our […]

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December 19, 2017
What is Google My Business

  Have you ever Googled your business or one of your services? You open your browser, type in your top service, then bang, right there in .0068 seconds your competitor across town pops up.  It's frustrating. You know you know you have this service listed on your site. You know you have it linked to from […]

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December 17, 2017
Creating Buyer Personas for Inbound Marketing

Imagine sitting down at your computer and writing. You write an amazing how to blog post. It's just the right length, you address a problem with directional drilling, you identify the underlying cause of this particular issue with directional drilling, and you provide a solution to solve this problem. The solution sells for $150,000, which […]

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December 14, 2017
HTTPS vs HTTP Why Your Website Needs an SSL

Secured vs Unsecured   This is an oversimplification, but to get us started. If your site has HTTPS in front of your URL, then your website has an SSL/TSL certificate and the traffic between your server and the end-users browser is encrypted. If your address starts with HTTP, then it is not. Here is a […]

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November 20, 2017
Content Marketing Fundamentals

Creating content for Social Media Creating content for Social Media with the purpose of marketing your product or business? Here are a few fundamentals... First thing's first. You need a Marketing Content Strategy. Just posting willy-nilly without a plan isn't effective and doesn't help you accomplish your goals. A little bit of planning will help […]

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November 10, 2017
Social Media and Your Employees

Social Media and Your Employees   Do you have a Social Media Policy for your employees? If you don’t, now is the time to get one. Don’t react and scramble to fix a bad situation, prepare and protect your online reputation through a simple employee Social Media Policy. When it comes to thinking of a […]

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October 23, 2017
Using Social Media to connect to your community

Connecting to the community around you.   If you own a local business where the majority of your customers are located in one area you should be using Social Media to connect to the community around you. Making yourself a part of your community is simple and easy. If you live in the community you […]

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September 25, 2017
Is Google My Business Right for Me?

[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]Google My Business is a great way to show up on Google searches. Generally on the right-hand side of the page on the regular search page and on maps. A whole rectangle devoted to you and the details about […]

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