Social Media and Your Employees

Social Media Management, consulting, Prairie Giraffe, Gillette, Wyoming

Social Media and Your Employees

 

Do you have a Social Media Policy for your employees? If you don’t, now is the time to get one. Don’t react and scramble to fix a bad situation, prepare and protect your online reputation through a simple employee Social Media Policy.

When it comes to thinking of a Social Media Policy for your company there are two types of policies that you want to consider. One for employees posting/managing as your company on your various channels and one for your employee’s personal Social Media activity. Let’s talk about the about the employees posting/managing your business on various channels first.

As with any contract/policy consult your legal team.

Delegate but don’t abdicate

As your business grows chances are you don’t have time anymore to manage your business and your social media accounts. If you have a team you need to delegate some of those social media responsibilities to trusted staff (or a trusted contractor, like Prairie Giraffe ;)).

First and foremost you should limit the number of people that have access to your business social login information to a few trusted individuals. These should be limited to people who understand your brand and your company’s social media goals. It’s also wise to set up policies to make sure you and your staff are on the same page. 

A few points that could be added to your Social Media (Manager) Policy

Do-

  • Proofread post to make sure there are free of errors
  • Stay on brand
  • Make sure you log out on any personal devices after posting (DON’T MAKE THE MISTAKE OF POSTING PERSONAL UPDATES ON BUSINESS PAGE)
  • Keep logged in devices password protected
  • Respond to comments in a professional and timely manner

Don’t-

  • Be offensive
  • Share login information with others
  • Go off brand voice

We will post on defining roles and responsibilities of Social Media management in your company in a future post.

 

Employee Personal Social Media Policy

As far as employees Personal Social Media Policy you have the opportunity to set boundaries and expectations and more importantly empower employees to be ambassadors for your business. Employees need to realize in the digital age we live in they represent themselves 24/7 online and well into the future. As an employee of your company they now also represent your brand all the time. Here are a few simple do’s and don’ts for employees on social media.

Do-

  • Recommend our products/services to your Social Media audience
  • Share our status updates on your personal pages
  • Report any negative comments you observe online to a designated person within the company
  • Consider what you post about and how it could affect our company
  • Remember how you present yourself publicly on Social Media can follow you the rest of your life. Be Cautious
  • Change your passwords often and report if you have been hacked if it could in some way affect the business or brand (example: Someone hacked your account and sent pornographic images to all fellow employees)
  • Report to your boss if another employee sends you inappropriate content

Don’t

  • Reveal any personal customer information
  • Get into arguments with unhappy customers – don’t even reply, and let the person in charge of Social Media know what you say if you do find yourself defending the company, or not defending the company.
  • Reveal private company information (If your company hasn’t made it public knowledge on Social Media neither should you)
  • Endorse illegal activity of any kind.
  • Send inappropriate content to fellow employees

 

Social Media is an ever-changing platform and your policies should be reviewed and updated as it changes. We hope this has given you an idea of where to start.

Using Social Media to connect to your community

social media management, facebook management, Prairie Giraffe, Gillette, Wyoming

Connecting to the community around you.

 

If you own a local business where the majority of your customers are located in one area you should be using Social Media to connect to the community around you. Making yourself a part of your community is simple and easy. If you live in the community you know what things are happening around your community.

What things are important to your community and what types of things affect your community? Just by taking that knowledge that you already have and sharing it with your audience you will seem more engaged and a part of your followers lives. Remember you are people selling to people (read more about that).

So what are some things that you could post about?

Weather– As simple as posting about the good weather or a warning to prepare for bad weather.

Community Events and News– Special concerts, festivals, parades (many of these events will have Facebook pages or events you can share) Human interest stories shared by your local paper. Is your town rallying around a certain family or event show your support (Look for hashtags and utilize them).

Local Sporting Events– Did the local high school win State football? Congratulate them! Can you post the schedule of games? Does your business sponsor a team?

Local Charities If you support local charities or are going to participate in their events sharing a photo on Social Media is a great way to show your commitment to your community. To make sure you don’t come across as bragging make sure you highlight the charity’s good work more than your donation/participation.

Some things that you should avoid posting about

Personal Politics– people are passionate about their political views and taking a stance only opens up your business page as a platform for debate. It is best to avoid it all together.

Bashing Other Businesses– This comes across as desperate and unprofessional and opens you up to criticism and retaliation.

Other Topics? There are a variety of other issues that could offend (sexual content, coarse language, etc) filter what you post through who your audience is and the community you are in, to avoid losing followers and even worse creating enemies.

 

Moving Forward

As you make your business more present and active on Facebook or other social media channels it is a good idea to come up with a Social Media Policy for your employees. They way they represent themselves in the community on Social Media will reflect on your business. We will write more about this in a future blog.

Is Google My Business Right for Me?

google my business, Prairie Giraffe, Gillette, Wyoming

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Google My Business is a great way to show up on Google searches. Generally on the right-hand side of the page on the regular search page and on maps. A whole rectangle devoted to you and the details about your business a customer might want to know like your hours, images of your business, link to your website, and a phone number. This is also where people can see your reviews.

 

Getting Started

To get started with a Google My Business account Click Here and click on the ‘Start Now’ button in the upper right corner.

Google will walk you through the signup process collecting important information along the way. You will also have the opportunity to upload images of your products and services, your team, your building/office, and your logo.

Google will verify your location using a postcard. It generally takes 2 to 3 weeks to receive the card and once you receive it simply log into your account, go 

prairie giraffe

down to your locations, click “get verified” and once that’s open enter the code. Hit submit and you’re done.

My Business is a great way to keep up with your customers and has some great features, like verifying holiday hours, My Business Posts, my business insights, and My Business Chat.

My Business Insights

Insights are a great way to see who’s searching for your business, when customers are calling, and other ways customers are interacting with your listing. Here are all of the ways Insights helps you see how customers interact with your my business listing. 

Hours

Holiday Hours change. Maybe you’re going to be open this Veterans Day, but last year you weren’t. Don’t surprise your customers. Use your My Business account to get the word out. Simply log into your dashboard and go to the options pane on the right that says verify holiday hours. There will be a list of holidays for you to choose from and it only takes a minute to record your hours for the next several months.

 

Chat

my business

Google My Business allows you to chat and message directly with customers who find your business listing on Google. This messaging feature is displayed 

beside your other contact information. This is another way for customers to reach you in a place they are already looking.

 

Posts

Go to your Google My Business account and on the left, click posts. You can add a post title, an image, up to 300 words, and have options for a call to action button. This is a great way to announce a sale, event, show off top products, and more.

 

These posts are free to create and are a great way to draw more attention to your business and what you have to offer. Remember though these posts expire after seven (7) days. Google does not want their customers feeds becoming full of expired and useless information. So you will need to plan accordingly.

 

Updates, Changes and Moving Forward

Google is updating My Business all the time. Here are some more ways Google has updated their My Business service in 2017.

 

Google My Business is a great way to show up in search results and doesn’t require a huge amount of time and commitment. However, if you don’t have time to set up your account contact Prairie Giraffe today and let us complete the process for you. [/vc_column_text][/vc_column][/vc_row]