Category

Search Engine Optimization

SEO Priorities for the New Year

seo, gillette, wyoming, prairie giraffe, search engine optimization

It’s a new year. It’s winter. Maybe business is a little slower and you have a little extra time on your hands.

Now is a good time to go over your site and commit some of this extra time to getting these SEO tasks completed. After all, waiting is not doing you any favors.

Here we go:

HTTPS

It’s been a whole year since Google started penalizing websites for not being secure. Whether it’s through “shaming” or actually penalizing your sites position in search results.

It’s easier than ever to get an SSL certificate. Don’t put it off anymore. Some hosts will even install an SSL for you.

If you know what you’re doing head on over to Namecheap and purchase your SSL. They have a great tool to help you choose the correct type and if you host with Namecheap installing it is pretty doable.

If you host with someone else, Comodo or Namecheap have installation, verification, and all the other steps you have to perform in order to get your site using your SSL Certificate.

Once your SSL is installed on your cPanel or hosting account, you will need to replace the URL’s on your website with HTTP, with URL’s that start with HTTPS. There are several tools to help your or a Simple SSL plugin that automatically changes URL’s to HTTPS and redirects visitors to the HTTPS version of your pages.

If you don’t want to learn to install server and site security let us know. We can give you some options.

Mobile Experience

AMP

AMP Project is geared toward making the web mobile friendly. With Code that plays well with mobile devices and loads quickly.

The Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone — publishers, consumer platforms, advertisers, creators, and users.

– AMP Project

Add AMP support to your WordPress website with the AMP plugin from Automatic.  It’s easy and will help your site to be ready as the internet as a whole becomes more and more mobile.

When activating the AMP Plugin or any other plugin on your live site make sure you create a backup. Don’t cause a catastrophe you can’t come back from while trying to improve your site.

 

Responsive

In 2018 and beyond you need a mobile responsive site as a minimum. Your site needs to be able to resize and function correctly on a smartphone.

Head over to this responsive website tester from responsinator.com and test your site. If it either breaks or looks exactly the same no matter what size screen you are using then you have a serious problem.

If your site is not responsive and you don’t know how to make it responsive, contact us or give us a call. We can give you some options to make your site mobile friendly.

 

Build Some Links

Reach out to those sources you have not had time to contact yet and look for link building opportunities.

Who in your industry can you guest blog for?

Who would be willing to feature your business on their blog? Is there a product you use frequently who would be willing to feature your case study on their social media and link to you from their product pages?

 

Local Citations

If you have been putting off cleaning up your Local Citations or getting listed now is a perfect time to get those taken care of.

Are there any local citations you need to sign up for and are there citations with incorrect information? Go through and audit your local citations and make sure your Name, Address, and Phone Number (NAP) are correct.

Having the wrong information out there can negatively affect your local SEO and “confuses” search engines.

Moz has a great infographic of what they have found to be the citation hierarchy and is a great place to find some you may either be missing or not thought of before.

 

In conclusion:

A lot of these are low hanging fruit and some are much more technical. It’s the new year. So set some goals for your website’s SEO and set out to accomplish them. As always, let us know if you need a hand. We’d love to help!

 

 

 

On Page Local SEO Tips You Can Use Right Away

local seo, search engine optimization, Prairie Giraffe, Gillette, Wyoming

Getting your business “out there” locally.

Building a website is not enough to get your local business in front of local customers searching for your services.

You need good solid SEO to make sure your customers find your content and search engines know what you do and what you’re writing about.

If you’ve dipped your toes into the sea of information about Search Engine Optimization you probably went cross-eyed and had that sinking feeling that accompanies a test you haven’t studied for.

You may also have come across articles informing you that there are some differences between SEO and Local SEO for Small Businesses.

It’s enough to make a grown man cry. But fear not. Rome wasn’t built in a day and this problem can be solved with a few actionable steps.

So where do we start:

1. Start by Optimising Your Logo

Rename your logo file. Include your business name and location in the file name. Don’t forget to add this info to the Alt Tag as well. Remember, search engines can’t read pictures. Don’t neglect your Alt Tags.

2. Add Your Business Details

Make sure you at least have your Name, Address, and Phone Number or NAP on your contact page. We highly recommend adding them to your footer as well so that information can show up on every page and post.

3. A Map and Directions

This might be too simple, but if you want people to visit your business tell them how to get there. And show them with a map.

Most themes have a map module and if they don’t WordPress has tons of plugins to allow you to add a map to your site.

 

4. Page Titles and Descriptions

Page titles are a great place to sneak in your location. Leaving your title as “home page” is a wasted opportunity. Descriptions are another place you can include your locations as well as your services.

 

5. Content and Links

Make sure the information you are including on your pages and content is useful. Don’t stuff keywords. Google is not buying your products. People who have a problem they need to be solved are.

Write for them. And, while you’re writing for them you should include links to other useful information and other local businesses. The goal is to solve problems for customers and bring value. Not impress Google.

 

6. Language and Geo-tags

Let search engines know you are in the US. It’s important to not leave them guessing.

 

7. Dive into Schema

Schema.org markup tells search engines what you provide, what your page is about, where you are located, which image is your logo, etc. It’s important to know it make sure you have the correct information marked up.

 

8. Present Your Team

Have your team on your website. Chances are if you’re a local company your key employees are from near where your company operates. Their names are associated with your region.

 

9. Local News and Announcements

Are you holding a seminar, offering a new product or service? Make sure you include them on your website.

Also,

Link to your social posts and be sure to drive traffic to your site with those posts.

 

In Conclusion:

Some of these tips may be too much for you to put to work. Schema markup can be confusing and Schema.org was created for geeks and not business owners.

So if you can’t get all these put to work, focus on the following:

  1. Say where you are based
  2. Say who you are and what you do.
  3. Use your location in page titles.
  4. Rename your image files with information relevant to your business and location.

Once you have this done, head over to Schema.org and try to do the same thing using Schema markup. Remember though, you are writing for people.

If all else fails, talk about what you do, where you are located, and solve problems.
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If all of this sounds like greek to you drop us a line. We would be happy to help you get your local SEO headed in the right direction.