Should I list my company on Yelp or other listing websites?

Should I list my business on Yelp?

 

Yes, Yes You Should…

Your goal should be to be as easy to find as possible. So adding your listing to Yelp is a free and easy way to add a citation and increase the chances your business will be found.

But there are other reasons as well.

For one, Apple Maps relies heavily on Yelp for local business information. So for those Apple and iPhone users who actually use Apple Maps, you need to have a strong Yelp profile to show up on Apple Maps as more than just another name on the list. Apple Maps will also pull reviews from Yelp to display. Like how Google does on Google Maps from your Google My Business listing.

But no one I know uses Yelp…

While this may be true, and Yelp isn’t all the rage like it used to be with the rise of Google Maps and My Business. It’s still one of the main sources for reviews and local business information on the internet.

Yelp tends to be especially popular in areas with a dense population more so than rural communities because it relies on large numbers of users to be truly valuable. But, even if you don’t live in downtown Houston, you can still benefit from showing up on the listing app. Being verified on Yelp helps provide social proof. Proving that you are more than a fly-by-night business who can help your clients and solve a problem.

If you are in an area where there is a lot of reliance on Yelp. Then commit to completing your profile and even run a few ads on Yelp and have them promote your listing. Keep an eye on your analytics and watch for ROI. Make sure you’re making a profit and if you are, keep going, promoting your profile and running ads.

So, yes, you should get a Yelp profile and fill it out the best you can, add your location, contact info, and images of your business and your staff working. But don’t stop there. Look for other business listing citation services that can help increase the chances of you being found online.

Here are a few you should also consider:

 

If business citations and local SEO are just too much work to learn and seem overwhelming, contact us and we can get your business listed on many local citation services for a low flat fee.

Do you really deserve to be at the top of Google?

How long will it take me to get to the top of Google?

I get asked this question pretty regularly, and the answer is, it’s complicated.

But let me counter with another question… What are you doing to deserve being at the top of Google?

 

Are you doing what it takes?

SEO (search engine optimization) is pretty involved. It also takes time for search engines to notice your content and start ranking you higher in the results.

But, are you creating valuable content? Is there any reason the people you want to see your website should click on your link instead of your competition’s beside the fact that you want them to?

Are you creating content?

Are you answering questions your clients might have, long before they decide to work with you? 

Are you showing your work? 

Are you the most relevant site for your industry and the site that will make people’s lives better for having visited it? 

 

Be a resource, not a menu

If your site is just a static list of services, chances are you will be beaten. Not necessarily by someone who provides better services, but by someone who talks about what they do and how they make people’s lives better.

So what are you supposed to do?

Start simple, but be consistent. 

Start by answering questions. Chances are when people call you or talk to you they ask similar questions. Start answering those questions on your website. This is a great way to show you know what you are talking about, that you solve specific problems, and show search engines that you are an active resource.

Commit to doing this every day until you run out of questions to answer. Along the way, you will have other ideas about things to write about. But if you ever run out of ideas, circle back to questions.

It makes sense right? What do people fire at you before signing on with your company? Questions!

 

Show your work

Before and after pictures are great! But don’t just through up pictures and leave it at that.

This is another opportunity for you to write about your process, your results, the challenges you overcame, and why your customer is better for having chosen you. Don’t be preachy, but be factual and provide context to the projects you complete.

It’s one thing to tell people you know what you’re doing, it’s another to prove you know what you’re doing. This helps build trust with potential customers.

Then once you’ve piqued the interest of a potential customer, they can circle back to your blog and FAQs where you’ve already invested time in answering any questions they may have.

Now that you’ve done all this work, don’t forget the next step.

 

Provide CTAs on every page

If there’s something you want people to do, make it easy for them to do it.

Whether that’s calling you, filling out a form, signing up for a class, buying a product. Whatever it is, they shouldn’t have to hunt for the next step.

 

I’ve written content, now what?

Be sure you’ve submitted your site to Google Search Console.

Your site will be discovered and indexed. Especially if you’re adding content to it consistently. But, you can help the process and see if things are improving by submitting your site to Google for indexing.

 

Where should I write this content

If you have a WordPress website, then you already have blog/post functionality built-in.

If you don’t have WordPress or don’t have a “blog” section set up on your site, you may need to create one or have your web designer do it for you.

There are other solutions. If you have a Squarespace or Wix site these have Content Management Systems as well, though they may need some additional setup.

 

If you become the best resource in your industry, show your projects and work, then not only will you most likely be at the top of “Google” but you will be difficult to unseat.

 

SEO Priorities for the New Year

seo, gillette, wyoming, prairie giraffe, search engine optimization

It’s a new year. It’s winter. Maybe business is a little slower and you have a little extra time on your hands.

Now is a good time to go over your site and commit some of this extra time to getting these SEO tasks completed. After all, waiting is not doing you any favors.

Here we go:

HTTPS

It’s been a whole year since Google started penalizing websites for not being secure. Whether it’s through “shaming” or actually penalizing your sites position in search results.

It’s easier than ever to get an SSL certificate. Don’t put it off anymore. Some hosts will even install an SSL for you.

If you know what you’re doing head on over to Namecheap and purchase your SSL. They have a great tool to help you choose the correct type and if you host with Namecheap installing it is pretty doable.

If you host with someone else, Comodo or Namecheap have installation, verification, and all the other steps you have to perform in order to get your site using your SSL Certificate.

Once your SSL is installed on your cPanel or hosting account, you will need to replace the URL’s on your website with HTTP, with URL’s that start with HTTPS. There are several tools to help your or a Simple SSL plugin that automatically changes URL’s to HTTPS and redirects visitors to the HTTPS version of your pages.

If you don’t want to learn to install server and site security let us know. We can give you some options.

Mobile Experience

AMP

AMP Project is geared toward making the web mobile friendly. With Code that plays well with mobile devices and loads quickly.

The Accelerated Mobile Pages (“AMP”) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone — publishers, consumer platforms, advertisers, creators, and users.

– AMP Project

Add AMP support to your WordPress website with the AMP plugin from Automatic.  It’s easy and will help your site to be ready as the internet as a whole becomes more and more mobile.

When activating the AMP Plugin or any other plugin on your live site make sure you create a backup. Don’t cause a catastrophe you can’t come back from while trying to improve your site.

 

Responsive

In 2018 and beyond you need a mobile responsive site as a minimum. Your site needs to be able to resize and function correctly on a smartphone.

Head over to this responsive website tester from responsinator.com and test your site. If it either breaks or looks exactly the same no matter what size screen you are using then you have a serious problem.

If your site is not responsive and you don’t know how to make it responsive, contact us or give us a call. We can give you some options to make your site mobile friendly.

 

Build Some Links

Reach out to those sources you have not had time to contact yet and look for link building opportunities.

Who in your industry can you guest blog for?

Who would be willing to feature your business on their blog? Is there a product you use frequently who would be willing to feature your case study on their social media and link to you from their product pages?

 

Local Citations

If you have been putting off cleaning up your Local Citations or getting listed now is a perfect time to get those taken care of.

Are there any local citations you need to sign up for and are there citations with incorrect information? Go through and audit your local citations and make sure your Name, Address, and Phone Number (NAP) are correct.

Having the wrong information out there can negatively affect your local SEO and “confuses” search engines.

Moz has a great infographic of what they have found to be the citation hierarchy and is a great place to find some you may either be missing or not thought of before.

 

In conclusion:

A lot of these are low hanging fruit and some are much more technical. It’s the new year. So set some goals for your website’s SEO and set out to accomplish them. As always, let us know if you need a hand. We’d love to help!

 

 

 

On Page Local SEO Tips You Can Use Right Away

local seo, search engine optimization, Prairie Giraffe, Gillette, Wyoming

Getting your business “out there” locally.

Building a website is not enough to get your local business in front of local customers searching for your services.

You need good solid SEO to make sure your customers find your content and search engines know what you do and what you’re writing about.

If you’ve dipped your toes into the sea of information about Search Engine Optimization you probably went cross-eyed and had that sinking feeling that accompanies a test you haven’t studied for.

You may also have come across articles informing you that there are some differences between SEO and Local SEO for Small Businesses.

It’s enough to make a grown man cry. But fear not. Rome wasn’t built in a day and this problem can be solved with a few actionable steps.

So where do we start:

1. Start by Optimising Your Logo

Rename your logo file. Include your business name and location in the file name. Don’t forget to add this info to the Alt Tag as well. Remember, search engines can’t read pictures. Don’t neglect your Alt Tags.

2. Add Your Business Details

Make sure you at least have your Name, Address, and Phone Number or NAP on your contact page. We highly recommend adding them to your footer as well so that information can show up on every page and post.

3. A Map and Directions

This might be too simple, but if you want people to visit your business tell them how to get there. And show them with a map.

Most themes have a map module and if they don’t WordPress has tons of plugins to allow you to add a map to your site.

 

4. Page Titles and Descriptions

Page titles are a great place to sneak in your location. Leaving your title as “home page” is a wasted opportunity. Descriptions are another place you can include your locations as well as your services.

 

5. Content and Links

Make sure the information you are including on your pages and content is useful. Don’t stuff keywords. Google is not buying your products. People who have a problem they need to be solved are.

Write for them. And, while you’re writing for them you should include links to other useful information and other local businesses. The goal is to solve problems for customers and bring value. Not impress Google.

 

6. Language and Geo-tags

Let search engines know you are in the US. It’s important to not leave them guessing.

 

7. Dive into Schema

Schema.org markup tells search engines what you provide, what your page is about, where you are located, which image is your logo, etc. It’s important to know it make sure you have the correct information marked up.

 

8. Present Your Team

Have your team on your website. Chances are if you’re a local company your key employees are from near where your company operates. Their names are associated with your region.

 

9. Local News and Announcements

Are you holding a seminar, offering a new product or service? Make sure you include them on your website.

Also,

Link to your social posts and be sure to drive traffic to your site with those posts.

 

In Conclusion:

Some of these tips may be too much for you to put to work. Schema markup can be confusing and Schema.org was created for geeks and not business owners.

So if you can’t get all these put to work, focus on the following:

  1. Say where you are based
  2. Say who you are and what you do.
  3. Use your location in page titles.
  4. Rename your image files with information relevant to your business and location.

Once you have this done, head over to Schema.org and try to do the same thing using Schema markup. Remember though, you are writing for people.

If all else fails, talk about what you do, where you are located, and solve problems.
(click to tweet)

If all of this sounds like greek to you drop us a line. We would be happy to help you get your local SEO headed in the right direction.