What is a Hashtag? You may have seen and heard the term hashtag. But, what is it? Why does it matter? A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #InboundHour and #ChocolateLovers are both hashtags. -Hubspot So you see it's simple, […]

You've paid your fee's, rented your tables, you're purchasing your SWAG, and all your marketing signage is being cranked out by the local print shop. You might think you have all your bases covered, but what is going to drive people to your booth? Is this an "if you build it, they will come" situation? […]

How do you follow your favorite stores online? You go to Facebook and Like their page. You love the videos they share of their latest products or creating a something amazing or delicious. You feel closer to those businesses, develop a relationship, and engage with them more than other businesses who don't make the effort to […]

Imagine sitting down at your computer and writing. You write an amazing how to blog post. It's just the right length, you address a problem with directional drilling, you identify the underlying cause of this particular issue with directional drilling, and you provide a solution to solve this problem. The solution sells for $150,000, which […]

You’ve experienced this before. You sit down to watch a movie or any other night time relaxing activity, and the phone rings. Someone on the other end butchers your name and then starts to lay down the most robotic sales pitch ever to be uttered in the western world.   This is the worst. I […]