Category: Digital Marketing

adwords, SEO, Prairie Giraffe, Gillette, Wyoming
Digital Marketing

PPC vs SEO – What’s the difference and why both are important

What’s the difference between SEO and PPC? Your website is all set up and running. You list your services, products, and all the reasons your potential customers should be using you over your competitors. You launch and wait, no one comes or the ones that do bounce off your page (or leave quickly without converting).

Read More »
adwords | Prairie Giraffe | Wyoming
Digital Marketing

How to Focus Your Ads on Real Buyers

You set up your first campaigns on AdWords. You researched all the different options. You avoided the pitfall of AdWords Express and you launch your campaign. You are selling Widgets. The finest Widgets in the industry. You read all the blog posts and know everything there is to know about how to choose the top

Read More »
adwords, ppc, digital marketing, Prairie Giraffe, Gillette, Wyoming
Digital Marketing

AdWords vs AdWords Express – Which should you choose?

AdWords vs AdWords Express, Which one do you choose? You have finally decided to try out PPC. You sit down to create your first ads. You google AdWords and are greeted by Google’s friendly sign up page. At some point along your journey, you get asked the question, Sign Up for AdWords or Sign Up

Read More »
inbound marketing, Prairie Giraffe, Gillette, Wyoming
Content Marketing

What Is Inbound Marketing Lead Generation?

You’ve experienced this before. You sit down to watch a movie or any other night time relaxing activity, and the phone rings. Someone on the other end butchers your name and then starts to lay down the most robotic sales pitch ever to be uttered in the western world.   This is the worst. I

Read More »