Category: Digital Marketing

April 17, 2021
2021 Local SEO Spring Cleaning Tips

Spring is here, and with it comes the perfect opportunity to give your local search engine rankings a boost. If you are looking for some helpful tips on how to do this, then this blog post is for you! We will discuss 8 actionable steps that can be done to improve your local SEO ranking […]

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February 11, 2021
Best Practices for Google Shopping Feed Optimization

With the advent of e-commerce in the past few days, hundreds of businesses take up their business online. Be it an age-old business or a new small business looking to operate only online, and numerous people sign up online to tap the increasing demand for online shopping.  Therefore, it is pertinent to stand apart from […]

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August 11, 2020
Why Local SEO Matters To Your Business In 2020

The last time you searched Google for a florist or coffee shop you probably ended up visiting somewhere nearby. You are not alone. In fact, 72% of people who perform a local search will visit a business that is within five miles of their current location. (1) At a time when almost everyone has a […]

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May 22, 2020
PPC vs SEO - What's the difference and why both are important

What's the difference between SEO and PPC? Your website is all set up and running. You list your services, products, and all the reasons your potential customers should be using you over your competitors. You launch and wait, no one comes or the ones that do bounce off your page (or leave quickly without converting). […]

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January 7, 2018
How to Focus Your Ads on Real Buyers

You set up your first campaigns on AdWords. You researched all the different options. You avoided the pitfall of AdWords Express and you launch your campaign. You are selling Widgets. The finest Widgets in the industry. You read all the blog posts and know everything there is to know about how to choose the top […]

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December 18, 2017
AdWords vs AdWords Express - Which should you choose?

AdWords vs AdWords Express, Which one do you choose? You have finally decided to try out PPC. You sit down to create your first ads. You google AdWords and are greeted by Google’s friendly sign up page. At some point along your journey, you get asked the question, Sign Up for AdWords or Sign Up […]

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December 16, 2017
What Is Inbound Marketing Lead Generation?

You’ve experienced this before. You sit down to watch a movie or any other night time relaxing activity, and the phone rings. Someone on the other end butchers your name and then starts to lay down the most robotic sales pitch ever to be uttered in the western world.   This is the worst. I […]

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