How do you follow your favorite stores online? You go to Facebook and Like their page. You love the videos they share of their latest products or creating a something amazing or delicious. You feel closer to those businesses, develop a relationship, and engage with them more than other businesses who don't make the effort to share their activities and day to day with you.
Who stays top of mind with you? A local company who exclusively advertises on Google or a business who has an active Facebook page and uses ads to target those who have interest in what they sell? The answer, of course, is the latter.
Customers are going to use Google to find solutions to an immediate need. However, Facebook is a great place to develop the long-term relationships that will pay off with return business and connections to the larger community in your industry. Facebook is the people ask their friends who they recommend. You want to be on there and ready to be recommended by those you have done a good job for in the past.
We have gone down this rabbit trail enough. This is not a post about why you should be using Facebook. This is a post about why you should be putting ads on Facebook. Here are just a few of the reasons you should be advertising on Facebook.
1. Your customers are on Facebook
Facebook is where people are at. Facebook boasts over one billion active users. If you're trying to reach a particular group of people they are most likely on Facebook.
2. Target people in your area or who are interested in your products
Facebook ads can target people who are interested in your products and services. While these are not warm leads they are not cold either. This is far better than cold calling and other methods which are intrusive and can leave a bad taste in peoples mouths.
For a local company being able to target customers Geographically is huge. Being able to target an area within a certain distance of your shop and combine that with interest or affinity targeting will really help bring in the leads.
3. Charts and graphs
Facebook ad results are tracked. Using insights on your page and Facebook Ads Manager you can see exactly how your ads are doing. Who's looking at them? Clicks, likes, reach, cost per engagement. All these metrics let you make decisions moving forward and let you see if your ads are working.
Ad's without analytics are not nearly as effective. Stabbing in the dark is not a good use of your money. Not satisfied with the results tracking from Facebook? Connect your Facebook ads to Google Analytics and see even more details. Here's an article from Social Media Examiner on how to do it.
4. Keep customers coming back
Facebook is a great way to keep your customers informed on what you are doing and why they should come back. Ads can target those who have already shown interest in your Facebook page and visited your website.
Using Facebook’s Custom Audiences feature, you’ll install a snippet of code on your website that will place a cookie on the computers of those who visit your site. With this installed on your site, the code will send information back to Facebook about which pages were viewed on your site by a specific visitor.
Building custom audiences helps move people through your funnel and closer to a decision to buy.
Facebook ads should be part of your inbound marketing strategy and are one of the most affordable options for online advertising. Contact us if you need help getting started or just don't have time to create ads but know you need to. We'd love to help.