Using Social Media to connect to your community

social media management, facebook management, Prairie Giraffe, Gillette, Wyoming

Connecting to the community around you.

 

If you own a local business where the majority of your customers are located in one area you should be using Social Media to connect to the community around you. Making yourself a part of your community is simple and easy. If you live in the community you know what things are happening around your community.

What things are important to your community and what types of things affect your community? Just by taking that knowledge that you already have and sharing it with your audience you will seem more engaged and a part of your followers lives. Remember you are people selling to people (read more about that).

So what are some things that you could post about?

Weather– As simple as posting about the good weather or a warning to prepare for bad weather.

Community Events and News– Special concerts, festivals, parades (many of these events will have Facebook pages or events you can share) Human interest stories shared by your local paper. Is your town rallying around a certain family or event show your support (Look for hashtags and utilize them).

Local Sporting Events– Did the local high school win State football? Congratulate them! Can you post the schedule of games? Does your business sponsor a team?

Local Charities If you support local charities or are going to participate in their events sharing a photo on Social Media is a great way to show your commitment to your community. To make sure you don’t come across as bragging make sure you highlight the charity’s good work more than your donation/participation.

Some things that you should avoid posting about

Personal Politics– people are passionate about their political views and taking a stance only opens up your business page as a platform for debate. It is best to avoid it all together.

Bashing Other Businesses– This comes across as desperate and unprofessional and opens you up to criticism and retaliation.

Other Topics? There are a variety of other issues that could offend (sexual content, coarse language, etc) filter what you post through who your audience is and the community you are in, to avoid losing followers and even worse creating enemies.

 

Moving Forward

As you make your business more present and active on Facebook or other social media channels it is a good idea to come up with a Social Media Policy for your employees. They way they represent themselves in the community on Social Media will reflect on your business. We will write more about this in a future blog.

Why should your business have an active Facebook account?

social media management, facebook management, Prairie Giraffe, Gillette, Wyoming

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Facebook is the way people share their lives.

They share their interest, hobbies, and opinions. They stay in touch with friends and family they use it like a scrapbook they share with the world. They use it to get news and find out what is happening in the world around them. They use it to connect to the world around them. Your customers are there doing life your business should be there too.

Not Just Another Sales Pitch

Think of Facebook as having the opportunity to have your customers, like friends, over for dinner. At dinner you share funny stories about what you are doing, you provide value in the relationship, you invest in your dinner guest, caring about the things that they care about. You share helpful information. You share what makes you unique. Posting on Facebook for your business should be the same. 

Your customers are there, doing life, your business should be there too.

People want to buy from people

People want to connect with people. Using your business’s Facebook page connects you to people. If you provide interesting and engaging content, not only sales pitches, you will stay top of mind and will create a connection to people that will translate to customers when it is time or keep your current customers engaged and invested in your business.

If you imagined your Facebook and Social Channels as the storefront of your business, how would you treat it? Would you only open the doors every few weeks to post a sign about what you are selling? Would you let the appearance be messy and unkempt? Would your receptionist ignore people when they walked in and only give out a two-line sales pitch over and over without saying hello or asking about their day?

Of course not! What is your lack of presence and consistency saying about your business?

But who has the time?

If you’re like most every other business owner, there is never enough time. Chances are you didn’t have time to read this article. So how does one reach this lofty goal of reaching all these customer’s and making a connection?

You don’t, at least not alone. You let someone come alongside you and handle the content creation and grunt work. Then you commit to engaging, answering questions, and connecting. Like we said earlier, people want to buy from people. Interest, however, can be created without you. Once that interest has been peaked and someone asks you, “can you help me” you step in and do what you do best.[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”409″ bg_position=”center center” bg_repeat=”no-repeat” bg_color=”#333333″ scene_position=”center” text_color=”light” text_align=”left” top_padding=”15%” bottom_padding=”15%” enable_gradient=”true” color_overlay=”rgba(10,10,10,0.2)” color_overlay_2=”#000000″ gradient_direction=”left_to_right” overlay_strength=”1″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][split_line_heading]

Let’s Change How We

Manage Facebook

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