Prairie Giraffe Blog:
Navigating The Maze Of SEO And Digital Marketing
What SEO Is And How It Helps Your Business
What is SEO? Search Engine Optimization or SEO is the process of optimizing your website so search engines can understand what it is you do, and rank you accordingly. SEO describes a wide range of skills and services that are required to do things like Create Content, Build Links from
Read More...Why you need Managed WordPress Hosting
If you have a WordPress website or are thinking about creating a website you have probably run across the term Managed WordPress Hosting. You may have noticed it seems to cost significantly more with little explanation. We wanted to expound on the difference and which one you should probably choose. Most of
Read More...Online Reviews: An Integral Part of Your Marketing Strategy
"Fans are vanity and sales are sanity." These are the words of Lori Taylor who clearly understands how any business thrives in today’s market - by increasing sales. That said, in digital marketing sometimes businesses think the fight is for more fans or more engagement, even more clicks or views
Read More...Does your company have a COVID-19 advisory notice on your
Who needs an advisory notice. Why you should be posting your notice and policy. Examples of advisory notices and announcements. Where you should post your notice. These are crazy times. People are scared, the stock market has tanked and there is no toilet paper anywhere. But despite there being
Read More...Should I list my company on Yelp or other listing
Should I list my business on Yelp? Yes, Yes You Should... Your goal should be to be as easy to find as possible. So adding your listing to Yelp is a free and easy way to add a citation and increase the chances your business will be found. But
Read More...Do you really deserve to be at the top of
How long will it take me to get to the top of Google? I get asked this question pretty regularly, and the answer is, it's complicated. But let me counter with another question... What are you doing to deserve being at the top of Google? Are you doing what
Read More...How to Use Social Media at Trade Shows and Events
You've paid your fee's, rented your tables, you're purchasing your SWAG, and all your marketing signage is being cranked out by the local print shop. You might think you have all your bases covered, but what is going to drive people to your booth? Is this an "if you build
Read More...How to Focus Your Ads on Real Buyers
You set up your first campaigns on AdWords. You researched all the different options. You avoided the pitfall of AdWords Express and you launch your campaign. You are selling Widgets. The finest Widgets in the industry. You read all the blog posts and know everything there is to know about
Read More...On Page Local SEO Tips You Can Use Right Away
Getting your business "out there" locally. Building a website is not enough to get your local business in front of local customers searching for your services. You need good solid SEO to make sure your customers find your content and search engines know what you do and what you're writing
Read More...Why you need Managed WordPress Hosting
If you have a WordPress website or are thinking about creating a website you have probably run across the term Managed WordPress Hosting. You may have noticed it seems to cost significantly more with little explanation. We wanted to expound on the difference and which one you should probably choose. Most of
Read More...4 Reasons Your Business Should Be Using Facebook Ads
How do you follow your favorite stores online? You go to Facebook and Like their page. You love the videos they share of their latest products or creating a something amazing or delicious. You feel closer to those businesses, develop a relationship, and engage with them more than other businesses who
Read More...5 Reasons Your Business Needs a Social Media Manager
Have you ever gone to your favorite bagel shop’s Facebook page expecting a lively page wishing you a happy (insert holiday :) and maybe some specials, a few posts on how to prepare your favorite bagel from home, and other useful info? Only to find a ghost town. It’s disappointing.
Read More...What is Google My Business
Have you ever Googled your business or one of your services? You open your browser, type in your top service, then bang, right there in .0068 seconds your competitor across town pops up. It's frustrating. You know you know you have this service listed on your site. You know you
Read More...Creating Buyer Personas for Inbound Marketing
Imagine sitting down at your computer and writing. You write an amazing how to blog post. It's just the right length, you address a problem with directional drilling, you identify the underlying cause of this particular issue with directional drilling, and you provide a solution to solve this problem. The
Read More...HTTPS vs HTTP Why Your Website Needs an SSL
Secured vs Unsecured This is an oversimplification, but to get us started. If your site has HTTPS in front of your URL, then your website has an SSL/TSL certificate and the traffic between your server and the end-users browser is encrypted. If your address starts with HTTP, then it
Read More...Content Marketing Fundamentals
Creating content for Social Media Creating content for Social Media with the purpose of marketing your product or business? Here are a few fundamentals... First thing's first. You need a Marketing Content Strategy. Just posting willy-nilly without a plan isn't effective and doesn't help you accomplish your goals. A little
Read More...Social Media and Your Employees
Social Media and Your Employees Do you have a Social Media Policy for your employees? If you don’t, now is the time to get one. Don’t react and scramble to fix a bad situation, prepare and protect your online reputation through a simple employee Social Media Policy. When it
Read More...Using Social Media to connect to your community
Connecting to the community around you. If you own a local business where the majority of your customers are located in one area you should be using Social Media to connect to the community around you. Making yourself a part of your community is simple and easy. If you
Read More...Is Google My Business Right for Me?
[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text]Google My Business is a great way to show up on Google searches. Generally on the right-hand side of the page on the regular search page and on maps. A whole rectangle devoted to
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